SESHIN SCRUB™ BRAND GUIDE

Primary hero idea: “The Korean body scrub you can see work.” Brand line: “WIPE. SCRUB. GLOW.”

America already adopted Korean skincare. Seshin brings the Korean body ritual — 세신, the bathhouse exfoliation tradition — into the home shower as a premium, single-use format. Frame it as a modern ritual object, never a commodity exfoliating towel.

• Hero SKU: Korean Body Scrub Pad — $44.99 (4 treatment pads per box, editable placeholder)
• 1 Box: $44.99
• 2 Boxes: $79.99 — Most Popular
• 3 Boxes: $109.99 — Best Value
• Free U.S. shipping over $50
• All pricing/pack values live in src/lib/site-config.ts — edit once, updates everywhere.

• “So much came off 😳” — the residue reveal shot
• “You need this scrub” — friend-recommendation voice
• “My skin has never felt smoother” — after-shower texture reaction
• “POV: your first 세신 at home” — ritual framing
• Macro bead b-roll: fibers + yellow beads + mineral specks
• Unboxing: pouch tear, box reveal, orange starburst close-up

• Never: dermatologist tested, clinically proven, detoxifies, boosts cell turnover, treats KP/acne/eczema, or any medical outcome.
• Never fabricate reviews, star ratings, sales totals, TikTok views, or influencer/celebrity endorsement.
• Use: helps exfoliate, smoother-feeling, polished-looking glow, satisfying visible exfoliation.
• Describe pad residue as surface buildup — dead skin cells, product residue, everyday grime — with no medical framing.
• Bead technology names are branding concepts pending confirmed INCI, stability and regulatory review.
• Placeholders on-site use: Creator demo, Customer reaction, Satisfying exfoliation, Early tester / creator placeholder.

• The Reveal: warm shower, scrub arm, flip pad to camera, rinse, glow shot.
• Bathhouse-to-shower: cultural explainer of 세신 delivered respectfully by a Korean creator.
• Travel edit: pouch flat in a dopp kit, hotel shower ritual, packing hook.
• Macro science-y: extreme close-up bead b-roll with text overlay on the dual bead concept.
• Duo challenge: two people, two pads, side-by-side reaction — no comparative efficacy claims.

• Cream/off-white paper background, forest-green ink, warm yellow CTA, orange starburst accent.
• Oversized condensed display headlines (Bebas Neue) over an Archivo body face.
• Hyper-realistic product staging: matte cream pouch with green trim + yellow block, cream 4-pad box with green base.
• Macro fiber and bead photography should read tactile and photographic — never abstract gradients.
• Subtle Korean grid/stitch motifs and small 세신 details; avoid souvenir-style traditional theming.

• Confirm final INCI list and packaging copy with regulatory review.
• Connect a verified review feed before showing any rating or review count.
• Replace placeholder UGC media with cleared creator assets and usage rights.
• Publish shipping, returns, privacy and terms pages; wire footer links.
• Connect a payment gateway — the cart is currently local-only.